More often than not, the sun-drenched days of summer call for a “less is more” approach to all things beauty. And while that’s certainly true for summer 2024, there are a few makeup trends on the rise that might surprise you…
“Summer will have a huge focus on the ‘party girl’ aesthetic,” says David Birdwell, BUXOM’s executive director of global education and artistry. This revival of ‘night out’ glam looks will usher in the use of more out-there colors, like “bright blue eyeshadow,” for one.
ICYMI, the girlies are obsessed with vibrant aqua and cool-toned eyeshadow pigments — a total departure from last year’s bronzed “latte makeup” obsession. That said, the bare-faced-but-not summer look is still decidedly in.
“For summer 2024, the overall makeup vibe is still very much blush-y, lots of freckles, and a dewy ‘pearl skin’ base,” says Emily Gray, a celebrity makeup artist who has worked with stars like Kristin Cavallari and Maren Morris. In other words? Radiant, glowing skin is *always* the move.
If you’re in need of some makeup inspo ahead of sweet summertime, here are the biggest makeup trends to watch, as shared by the experts.
“Berry Girl” Makeup
Stars like Sydney Sweeney have been obsessed with “berry girl” makeup in recent months — and both Birdwell and Gray agree the look will continue to thrive throughout the summer.
“Monochromatic mauves and berries are such a complimentary tone that flatters all skin tones,” says Birdwell. She recommends using BUXOM’s Full-On Plumping Lip Polish in ‘Dolly’ to get the look. “‘Dolly’ is the best universal pinky-mauve gloss. It also has a matching lip liner, and eyeliner to create a monochromatic mauve look.”
Gray echoes this sentiment, noting that multi-tasking products work best to create monochromatic “berry girl” moments. “One unexpected makeup trend that I have been seeing is monochromatic makeup using only a lipstick as bronzer, blush, on the eyes, and lips.” says Gray. “Monochromatic makeup looks beautiful and cohesive, great for people traveling, too.”
Sirencore “Pearl Skin”
Summer wouldn’t be complete without at least one mermaid-inspired trend — and this season, it’s all about otherworldly “pearl skin.”
“The ‘pearl skin’ trend is a makeup base style using reflective, almost metallic highlighters in both powder, liquid, and cream formulas, to highlight the high points of the face,” says Gray. “It’s not ‘glowy’ or necessarily ‘dewy,’ but reflective, bright, and has a pearl-like finish.”
As for an effortless way to nail the look, the Danessa Myricks Beauty Hyper Radiant Liquid Highlighter in “Femme” ($20) has an ethereal lilac undertone that looks looks stunning on the skin.
Faux Freckles
Real Cool Tones
While bronze tones will forever be a summertime staple, for 2024, they’re taking a cool-toned turn.
“I’m loving cool-toned nudes for lip liners and gloss,” says Birdwell. “Also effortless smoky eyes using one or two shadows, because it has a ‘less is more’ approach [with] a sexy edge to it.”
Makeup by Mario recently launched their Master Mattes Eyeshadow Palette ($50) with cool-toned essentials, ICYWW.
“Cinnamon Girl” Lips
Ocean Eyes
Artists like Camila Cabello are ushering in a new era of aqua blue eyes in tandem with a gritty, early 2000s party girl aesthetic. And she isn’t the only one wearing the bold eye color.
“Aside from the major cool tone movement happening in beauty, I think we’ll see some ocean blues for eyes,” says Birdwell. While Cabello most recently adorned her lids with a fully-opaque blue color at Coachella, Birdwell predicts that sheer washes of blue will be a summertime staple.
Love Of Lip Oils
Pretty Sunburnt Blush
