On November 28, 2024, the University of Nicosia (UNIC) will hold a masterclass titled “Get In Your Customer’s Mind”, as part of its “Life Changing Ideas” executive training series. This session, led by Dr Pantelis Solomon, will delve into consumer psychology and decision-making.
With over 20 years of experience in behavioural economics, Dr Solomon holds a PhD from Brown University and served as a principal adviser in the British Government’s “Nudge Unit”. His expertise focuses on the psychological and economic factors that influence consumer behaviour, offering practical insights for customer-centric innovations across Europe.
The masterclass offers an intensive, three-hour session focused on understanding consumer behaviour through behavioural science. Participants will examine mental shortcuts, biases and emotional drivers that affect decisions, presented through interactive discussions and real-world examples. These insights aim to revolutionise customer-centric strategies.
The masterclass is ideal for mid- to senior-level management, department heads and any professional eager to enhance their customer-engagement strategies.
Objectives of the Masterclass:
- Understanding motivations: Participants will explore the motivators behind customer actions and learn to anticipate their needs effectively.
- Decision-making factors: The session will cover how emotions and cognitive biases impact consumer choices, offering ways to leverage these insights.
- Influencing behaviour: Attendees will discover how subtle environmental changes can influence customer behaviour and increase conversion rates.
- Practical applications: Real-world scenarios will be used to demonstrate tools for addressing business challenges.
- Behavioural science insights: The class will provide the latest knowledge from behavioural science to enhance customer interaction.
- Developing strategies: Practical strategies will be offered to design impactful customer experiences.
About Dr Pantelis Solomon:
Dr Solomon is recognised for his work in enhancing organisational customer-centricity through understanding human behaviour. His advisory experience includes consulting services to governments and multinational corporations in various sectors, including health, finance and sustainability. His work has been featured in prominent media such as the BBC and the Financial Times.
About the ‘Life Changing Ideas’ series:
Hosted by the University of Nicosia, the “Life Changing Ideas” series aims to provide exceptional executive education in Cyprus, focusing on practical business education designed to inspire, foster innovation and promote comprehensive thinking.
Event details:
- Date & Time: November 28, 2024 | 10am-1pm
- Venue: University of Nicosia
- Capacity: Limited to 50 executives
For further information and to register, please visit the masterclass page.
