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The UAE has launched a global media campaign under the slogan “Invest in the UAE”, in which it participates and which began with a message from international star Idris Elba, in which he calls on innovators and investors around the world to invest in the UAE, taking advantage of the integrated economic environment and strong capabilities that the country enjoys, which have made it the most attractive destination for talent in the world.
The media campaign was launched with a thriller film in which international star Idris Elba presents his personal experience in achieving the impossible, and that achieving the impossible is possible and has become a living example in the UAE model. The film focuses on highlighting one of the most important features of the UAE, which is its ability to provide many opportunities and the appropriate climate to achieve the most ambitious and creative ideas that may seem unachievable in other places.
The campaign also tours global cities such as Cannes, Munich, Paris, London, Zurich, Geneva and New York, targeting entrepreneurs and people with promising ideas around the world to come to the UAE, invest in it and turn their ideas into reality. The campaign also launched the Invest.ae platform, which provides the most important information, facts and investment components that the UAE provides to entrepreneurs.
