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The rapid development of the UAE, driven by the ambitions of its growth-promoting leadership, its people and its creative community, provides fertile ground for innovators from the region and the world to craft an exceptional reality, by transforming their dreams and stories that have always been beyond their imagination and ambitions into tangible reality. This is reflected in the global media campaign launched by the UAE under the slogan “Invest in the UAE”, which tours global cities such as Cannes, Munich, Paris, London, Zurich, Geneva and New York, targeting entrepreneurs and people with promising ideas around the world, to come to the UAE, invest in it and transform their ideas into reality.
The campaign, which accompanied the launch of the platform, tells many facts, statistics and stories. Invest.ae “To provide the most important information, facts and investment components that the UAE provides to entrepreneurs, while its launch came through a message from the international star Idris Elba, in which he called on innovators, creators and investors around the world to invest in the UAE, and benefit from the integrated economic environment and strong capabilities that the country enjoys, which made it the most attractive destination for talents in the world.
When Paul Bishop came to Dubai in 1996, he found in this city a virgin canvas waiting for the fingers of those who can translate creative ideas into paintings. Today, his career as the founder of Bishop Design indicates that he was able to play a pivotal role in shaping the design scene in the Emirates, and transforming it into a center for creativity and innovation.
Bishop’s journey from his arrival in the UAE to his rise to fame, confirms that he has created some of the most iconic spaces in the UAE, highlighting the country’s evolution into a global hub for business and creativity.
Bishop’s work spans a range of prestigious projects, including celebrity chef Massimo Bottura’s vibrant Torno Subito restaurant and the luxury SLS Dubai hotel and residences.
These projects reflect the dynamic nature of the UAE, where creativity knows no bounds. “In the world of interior design, we move with the rhythm of the times,” said Bishop, emphasizing the endless opportunities for innovation in the UAE.
A fertile ground for creators
Bishop highlights how the younger generation is introducing new ideas and technologies that improve everyday life, making the UAE a thriving hub for creative industries. This environment, in turn, opens the way for designers and artists to turn their dreams into reality, contributing to enhancing the UAE’s reputation as a global hub for design.
The UAE’s creative renaissance is not limited to architecture and design. The country’s art scene has flourished, led by a group of pioneering artists such as Khorfakkan-born Mohammed Ahmed Ibrahim, who draws inspiration from the UAE’s landscape to create vibrant sculptures and paintings that reflect the country’s unique beauty. His work, along with that of other Emirati artists, has helped establish the UAE as a major player in the global art scene.
Commitment to the arts
The UAE’s art scene is also supported by world-class institutions such as the Louvre Abu Dhabi, the Sharjah Art Foundation, and the Guggenheim Abu Dhabi, which is still under construction. These destinations, along with events such as Art Dubai, provide platforms for Emirati and international artists to showcase their work and engage with audiences from around the world.
The UAE’s commitment to the arts is further demonstrated by initiatives such as the Salama bint Hamdan Al Nahyan Foundation, which provides scholarships and organizes arts events that attract global attention.
In the world of automotive design, the UAE has caught the world’s attention with companies such as W Motors, founded by Ralph Debbas, becoming the first car manufacturer in the Middle East to produce luxury hypercars.
The Lykan HyperSport, which debuted at a price of $3.4 million, has gained global attention for its unparalleled blend of style and performance. The car, which was featured in the blockbuster Fast & Furious 7, has cemented the UAE’s position on the global automotive scene.
W Motors is not just about luxury, it has also established itself at the forefront of innovation, producing intelligent vehicles for public services, including advanced police patrol cars, and is currently exploring autonomous driving technologies.
Support creative ideas
Looking ahead, W Motors plans to move into electric vehicle production, partnering with British company Everatti to develop electric hypercars.
Dabbas attributed these pioneering achievements to the unique opportunities available in the UAE, where creative ideas are supported until they become reality.
The UAE is working to boost the creative scene for entrepreneurs through initiatives such as the Yas Creative Hub, which aims to make Abu Dhabi a hub for the film and media industries. The centre has already attracted major film productions such as “Dune 2“And”Mission: Impossible“
In addition, Dubai’s Creative Economy Strategy aims to double the number of creative jobs in the city by 2026, further cementing its position as a creative capital.
Ras Al Khaimah is also emerging as a major player in the UAE’s creative and tourism sectors. In 2023, the emirate welcomed a record 1.22 million visitors, highlighting its appeal as a rapidly growing tourist destination.
The Ministry of Culture supports this growth by providing creative grants, and nurturing a vibrant cultural scene across disciplines, from writing and filmmaking to photography and performing arts.
The UAE’s transformation into a hub for creativity and innovation is a testament to the vision of its leadership and the country’s openness to new ideas.
As Paul Bishop, Mohammed Ahmed Ibrahim, Ralph Debbas and others continue to push the boundaries, the UAE stands as a beacon of inspiration, proving that ambition and support can turn even the most ambitious dreams into reality.
