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The Board of Directors of Alat, chaired by Prince Mohammed bin Salman bin Abdulaziz Al-Saud, Saudi Crown Prince, Prime Minister and Chairman of the Board of Directors of the Public Investment Fund (PIF), announced Amit Midha as its global CEO.

Amit Midha is a global business leader who has built and transformed businesses in leadership roles across the globe, including China, the US, India, and Singapore. He joined Alat from Dell Technologies, where he was responsible for Dell’s growth in Asia Pacific and Japan, overseeing a multi-billion-dollar business spanning more than 40 countries.

Alat aims to enhance the capabilities of the technological sector, benefiting from the rapid development of this sector in Saudi Arabia, which will increase the nation’s ability to create investment opportunities. The company will empower the private sector and enhance the commercial environment through its business systems and partnerships with leading international technology manufacturers.

Midha said: “Alat’s mandate is to transform the global electronics and advanced industrial industries by creating a sustainable manufacturing hub leveraging the Kingdom’s solar, wind, and green hydrogen clean energy. We will passionately use technology to transform business by leveraging cutting-edge AI technology and Industry 4.0 best practices for manufacturing.”

“We will enable the realignment of practices and approaches to embrace sustainability and efficiency. This is not only using clean energy but also applying sustainability measures to all our operations, buildings, logistics, and supply chains, with sustainability at the core of everything we do,” he added.

Alat will focus on transforming global industries, electronics and advanced industries and creating a world-class manufacturing hub in the Kingdom. The company will deliver sustainable manufacturing to help international companies reduce emissions and move towards carbon-zero manufacturing.

It will deliver its mandate by partnering with the world’s leading corporations to innovate and transform industries, with a commitment to and focus on using clean energy.

The name Alat is derived from the word “machines” and is relevant to manufacturing, electronics, and industries. Rooted in Arabic, the Alat logo and wordmark feature traditional Salmani architecture references with modern design elements, positioning the brand as contemporary for the next generation.

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