Pizza Hut held a unique event, on October 17, at its renovated store in Strovolos, where it presented to media representatives, both the reasons that make the brand a pioneer, as well as its new, 360-degree advertising campaign: “The Trojan War”.
And no, the campaign is not about the Trojans who once fought a battle with the Achaeans for Troy. It refers to contemporary “Trojans” – those who love to eat Pizza Hut dishes and who fight daily “battles” for the last slice.
Because when it comes to quality and freshness, Pizza Hut, as an international brand, has undisputed strengths. Strengths such as the fact that it prepares its dough daily, fresh in every store, to ensure the unique taste, perfect texture and consistent quality of every pizza reaching the customer. Strengths such as the fact it places special emphasis on the use of fresh local ingredients from the largest suppliers in Cyprus. This not only guarantees its pizzas the highest quality, but also strengthens the brand’s ties with the local community. Another of Pizza Hut’s strengths is its rich choice of quality ingredients, which allows it to innovate, constantly offering new flavours.
The brand also offers different choices of doughs such as Original Pan, Stuffed Crust, American Thin and Handcrafted, which, combined with the variety of ingredients, give everyone the opportunity to make their own combination, creating a new taste experience every time.
Yet Pizza Hut’s commitment to providing high quality products doesn’t just stop at fresh dough and fresh ingredients. Long before the pizza is prepared and baked, all the processes followed and the ingredients used, go through strict quality and safety checks by both government and international agencies.
Unsurprisingly, the brand has earned accolades, being recognised at the Pizza Hut European Conference, with the Health & Safety Award, for the highest results in health and safety controls, and the “Play to Win Award” Franchise of the Year, for its overall performance for 2023.
Pizza Hut will continue to make food it can be proud of, delivering it quickly and always with a smile. That smile is something the brand wanted to continue to evoke, bringing even the gods of Olympus to earth, creating a playful 360-degree campaign.
After all… there’s pizza that’s “worth fighting for”!
