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Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office, today, Tuesday, inaugurated the 27th edition of the Signage and Graphics Middle East Exhibition, the largest gathering in the Middle East and Africa for signage, graphic design and photography, which is being held from 24 to 26 September at the Dubai World Trade Centre, with the participation of more than 200 exhibitors from the world’s leading printing and advertising signage sector.
Mona Al Marri inspected some of the exhibits, which included the latest products of innovative printers and digital signs. She was briefed on the most prominent technologies offered by international companies working in the field of printing and advertising, as well as solutions and products that meet the needs of those interested in the field of traditional and digital advertising signs, retail sector banners, public place advertisements, road advertisements, and digital printing solutions.
Mona Al Marri expressed her appreciation for the advanced solutions and equipment offered by the exhibition in the field of printing and advertising, noting that the prosperity witnessed by the advertising industry in Dubai is in line with its growing position as a global economic center, and reflects the rapid development of all its economic sectors, and the accompanying increase in demand for advertising and publicity services, thus opening up more growth opportunities and preparing the conditions for companies specialized in the field of billboards and advertising designs for more success, in one of the most important global markets for printing and advertising design activities in the region.
The exhibition provides an important opportunity for industry experts, innovators and decision-makers to explore the latest trends that contribute to shaping the region’s photography and signage scene, while expectations indicate that the global printing equipment market will reach a value of USD 27.85 billion by 2031, while the Signage and Graphics Middle East Exhibition 2024 is one of the most important trade exhibitions for the printing and signage sector, including the latest products and technologies that will shape the future of the sector.
“SGI Dubai is a platform for innovation and leadership in the global printing and imaging industry, and this year’s edition aims to deliver an exceptional experience that not only showcases the latest technologies, but also strengthens the essential connections that drive the industry forward,” said Abdulrahman Falaknaz, Chairman of International Expo Consults. “Moreover, the exhibition continues to set new standards of excellence, providing an important platform that brings together minds and innovators from around the world to shape the future of the industry.”
The current edition of the exhibition attracts industry stakeholders, including business owners, CEOs and influencers from various fields including signage, printing, digital advertising, promotion companies, media agencies and real estate developers. Moreover, the exhibition will provide visitors with an exceptional opportunity to participate in interactive presentations and watch live demonstrations of advanced technologies. The exhibition is considered a global forum for ideas, innovations and collaborations, providing an ideal opportunity to learn about the latest developments in the sector.
This year’s edition highlights the Middle East and Africa markets that have established themselves in the global printing and graphic design industry. With significant growth in infrastructure, retail and the adoption of advanced technologies, these markets are not only keeping pace with the industry’s developments, but are also leading the way in its future development. For companies looking to enter this thriving market, the exhibition provides a unique gateway to connect with a high-profile audience and explore its immense growth potential.
“The exhibition provides an exceptional gateway to access the latest technologies in large format printing, textile printing and retail applications. Visitors can also discover a new world of LED screens and digital signage that redefine visual communication and push the boundaries of creativity,” added Falaknaz.
The exhibition reveals the future of the sector in many areas, starting from advanced 3D printing to metal cutting and textile printing. Its activities are not limited to displaying technologies, but also include many serious discussions, visions and business relationships that anticipate the future of this vital sector.
“As businesses in the Middle East and Africa look to enhance their brands and engage with their customers, there is a growing demand for high-quality printing and advanced advertising solutions. Sign & Graphic Imaging Middle East is at the forefront of this, driving innovation and growth in the sector,” concluded Falaknaz.
The exhibition is an ideal platform for interested parties and specialists, whether they are companies seeking to establish their presence in the Middle East and Africa, media agencies keen to adopt the latest visual communication technologies, or even technology enthusiasts wishing to explore future solutions with what it offers in terms of a new concept for exhibitions and an exceptional experience that anticipates the future of the sector.
