Remaining timelessly committed to truth and high quality, McDonald’s Cyprus held an impressive event on September 18, 2024 at the Hilton Nicosia, as part of its new platform ‘The Inside Matters’, focused on each element within every McDonald’s favourite meal.
The event’s presenter was radio producer Elias Haldoupis, who, with his communication skills and spontaneity, added his own touch to the vibrant atmosphere.
Among the evening’s highlights was the premiere of “The Inside Matters at McDonald’s” promotional spot. The sound and visuals took the audience on a journey through each McDonald’s meal, with a special focus on the ingredients and preparation process entailed.
Thereafter, representatives from the fast food chain’s supplier companies, from Cyprus and abroad, took part in a live Q&A about their products. Present also were McDonald’s partners, media representatives, food bloggers and distinguished guests.
“‘The Inside Matters’ platform is designed to provide information about the origin of McDonald’s food, as well as its high quality,” noted McDonald’s Cyprus Marketing Manager Eleni Kolokasides. “Tonight, we are here to assure you that one of McDonald’s commitments is always to serve you quality and delicious food.”
For her part, McDonald’s Cyprus Supply Chain & Quality Assurance Manager Sylvia Gruendler, thanked the Company’s suppliers for their presence at the event, as well as for their quality products and excellent cooperation in meeting all high standards for food.
The event concluded with a large exhibition featuring booths from all McDonald’s Cyprus suppliers. At each booth, visitors had the chance to learn more about the history and profile of each company.
The following companies were present at McDonald’s Cyprus’ “The Inside Matters” press event: Inalca – Beef, OSI – Chicken, Lamb Weston – Potatoes, Agrarfrost – Potatoes, Café Najjar – Coffee, Eurofresh – Salad Vegetables, Fournis Zorpas – Bread Rolls, Charalambides Christis – Milkshakes, Ice Cream and Halloumi, Agroktima Philippos – Eggs, and ipH – Logistics & Distribution.
