This matter, which was considered impossible, has become a tangible reality, as it has become possible to bring back deceased stars, so that they can return to work again, and achieve millions of dollars with the help of… Generative artificial intelligence Who is emerging as a revolutionary force of change in the world of entertainment.
According to a report prepared by “Bloomberg” and viewed by the “Eqtisad Sky News Arabia” website, the “dead celebrities” industry has proven to be a profitable industry, in a world controlled by advanced artificial intelligence technologies. Usually, when a celebrity dies, the revenues from his personal services stop immediately, and no His heirs are left with only the royalties from the intellectual property, but now artificial intelligence has helped put dead celebrities back in business, making them millions of dollars.
Dead celebrities make millions
For example, although the star Michael Jackson was in debt about 500 million US dollars on the day of his death, his heirs were able to amass a fortune estimated at 2 billion dollars, thanks to projects such as soundtracks, and even albums that were released after his death. Advances in the field of artificial intelligence and technology in general, It means that a late artist like Jackson is still able to generate new art.
The same concept also applies to American actor James Dean, whose artistic career ended tragically in 1955 following a car accident, but his heirs are keeping his salary “alive” through artificial intelligence, as Worldwide XR is currently producing a film starring him.
Travis Cloyd, founder and chairman of Worldwide Machine learning programs, powered by artificial intelligence, create a digital model of the actor.
He pointed out that the potential available for artificial intelligence projects in the world of entertainment will become the main driver of income in the next five years, as there will be abundant opportunities for celebrities to monetize their legacy in new and exciting ways.
Perhaps the biggest test of artificial intelligence in entertainment will come next spring, when Layered Reality will bring back the king of rock and roll, Elvis Presley, with a show called Elvis Evolution.
According to Andrew McGuinness, founder of Layered Reality, bringing Presley back to the stage in the form of a 3D image was not an easy task, as it took hundreds of hours of performances and home videos of Presley, which were fed into artificial intelligence software to create a digital version of him.
In turn, ElevenLabs, a startup company that reproduces voices with artificial intelligence, and as part of its “Iconic Voices” project, obtained the approval of the heirs of singer and actress Judy Garland, actor Laurence Olivier, and actor Burt Reynolds, to use their voices in reading books, articles, and text materials in the Reader application.
According to the report prepared by “Bloomberg” and viewed by the “Eqtisad Sky News Arabia” website, Mark Rosler, an intellectual property lawyer, says that when a celebrity dies, the revenues from his personal services end immediately, and his heirs are left with nothing but intellectual property revenues, which decline in the future. The average is 10 percent annually, but now returns can rise thanks to technological changes, such as artificial intelligence.
He revealed that his company, CMG Worldwide Inc, has concluded about 30,000 deals regarding intellectual property rights, on behalf of more than 3,000 celebrities, most of whom are dead.
Dissenting opinion
Despite the great interest in the “dead celebrities” industry, there are those who are not convinced about this topic.
Jeff Gambol, who runs Jamball, a company that manages the development, preservation, expansion, and promotion of artist legacies, believes that artificial intelligence is not applicable in the world of entertainment and art, describing this technology as a fad, similar to non-fungible tokens, or NFTs, and he believes that whoever uses this technology He will find himself in front of an empty, cold and dark fireplace.
While Savana Gisla, co-producer of the band Abba Voyage, confirms that she did not use artificial intelligence to clone singers, pointing out that there is one main place in which this new technology fails, which is the lack of emotional connection, as she believes that artificial intelligence will not provide this connection or Replaces the artist in any way.
The writer and analyst in generative artificial intelligence affairs, Alan Al-Qarih, said in an interview with “Iqtisad Sky News Arabia” website, that there are currently two ways to make a new film. Either you hire an actor, or through generative artificial intelligence, you can create a digital human for a deceased celebrity, pointing out This concept also applies to the world of singing, where artificial intelligence can replicate the voices of deceased artists, allowing the production of new songs for them.
Al-Qarih explains that generative artificial intelligence programs and tools can bring dead celebrities back to work through several methods.
First, these tools analyze the data found in the previous works of celebrities, to understand their style and performance, which helps in generating new content that suits their personalities, and using techniques such as deepfake, artificial intelligence generates images and videos that include these celebrities in new contexts, whether they are songs. New or movie scenes.
Artificial intelligence voice generation techniques also make it possible to accurately reproduce the voices of dead celebrities, making their performances of new works appear as if they actually came from them.
The basic foundation on which AI depends
According to Al-Qarih, the basic pillar of how to bring dead celebrities back to work again depends on their old works and the way they behave in daily life, as artificial intelligence studies huge amounts of data related to their behavior, such as the films they participated in, interviews, music, and even their interactions on the Internet. Social media.
After analyzing this information and extracting linguistic, emotional and behavioral patterns, it… artificial intelligence By generating new content that matches their unique style, for example, AI can learn how dead celebrities use language, joke patterns or even their emotional outbursts, enhancing the credibility of the new works it produces for them.
Al-Qarih stressed that generative artificial intelligence is a revolution that has changed and will change traditional concepts in the world of art and entertainment, considering that with the increasing capabilities of this technology, we will witness the return of more dead celebrities to the art scene in an innovative way.
For her part, economic journalist Patricia Jallad said in an interview with the “Eqtisad Sky News Arabia” website that any artist currently alive must think seriously about the decision he will make regarding his legacy, and whether he will allow his heirs to use artificial intelligence to return him to work again. New.
He added that the heirs of celebrities who died before the emergence of this technology benefited from the absence of a legal text preventing them from using the inheritance in this way, so the issue of the celebrity’s estate no longer includes only money, real estate, and intellectual property rights, but also the issue of returning to work after death.
Jallad considers that the biggest challenge regarding the issue of dead celebrities returning to work is ensuring respect for their rights and artistic inheritance, and preventing the exploitation of artificial intelligence techniques for this matter.
She added: “If the artist and his heirs want this, then this matter is considered permissible and their will is respected. As for the issue of the absence of emotional communication, and some people’s belief that artificial intelligence will not provide communication with the deceased artist in any way, this reality is true and is due to the fact that people realize that What they see or hear is not real, and comes from a person who no longer exists. Technology, no matter how advanced it is, remains incapable of conveying the emotional experiences and authentic human interaction that the artist embodied during his life.”
