NORTHLAKE, Texas – Farmer Brothers (NASDAQ: FARM), a prominent coffee, tea, and culinary product roaster and distributor, announced the appointment of John Moore as its permanent president and chief executive officer. Moore, who has been serving as the interim CEO since October 2023, brings over three decades of coffee industry experience to the role.
The company’s board, along with its advisors, concluded a thorough evaluation process before confirming Moore’s leadership position. Moore’s extensive background spans the entire coffee value chain, both domestically and internationally. His prior roles include head of coffee at Farmer Brothers, CEO of Vassilaros Coffee, and leadership positions at Volcafe Specialty Coffee, FAL Coffee Inc., and Octavio Inc., among others.
Chairman of the Board Dave Pace expressed confidence in Moore’s ability to steer Farmer Brothers through its next growth phase, emphasizing the strategic use of its nationwide direct store delivery system. Moore himself highlighted his commitment to adapting to consumer trends and enhancing product offerings while maintaining the company’s legacy of quality.
Farmer Brothers, established in 1912, serves a diverse clientele across the United States, including restaurants, institutional buyers, and grocery chains. The company is known for its sustainable and organic coffee products and owns several brands, including Farmer Brothers, Boyd’s, Cain’s, China Mist, and West Coast Coffee.
The appointment is seen as a strategic move to leverage Moore’s expertise in coffee sourcing, sustainability, and business development as Farmer Brothers aims to reinforce its market position and capitalize on growth opportunities.
The information in this article is based on a press release from Farmer Brothers.
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