F1 and MotoGP: Liberty Media is on pole everywhere!

The planned repurchase of the rights to the MotoGP world championship by Liberty Media is not anecdotal. With this operation valued at more than 4 billion euros, the American group, already owner of Formula 1, would make a real takeover bid on the paddocks, all mechanics combined! And the calculation could turn out to be very profitable. Moto GP is making a splash on the screen with audiences on the rise everywhere. The races, shorter than in F1, are also more spectacular, with permanent reversals of situations, close overtakes and dizzying images. When we know the experience and inventiveness of Liberty Media in the art of staging major events, we readily imagine the potential for commercial development. At its birth, in 1949, the Mondial de moto lived in the shadows, with six Grands Prix on the program, all in Old Europe. He now has more than twenty meetings on his calendar and has become global. Long followed only by specialists, it now reaches a much wider and younger audience. This is obviously what the Entertainment holding company created by John Malone wants to pamper with, as a backdrop, a marketing strategy “made in Wall Street”. And it is obvious that win-win synergies could also be achieved with F1. This is perhaps why the operation must still be validated by the competition control authorities.

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