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Tuesday, November 29, 2022

“Do not touch my post”: A program that mainly affects older viewers


Audiences The share of viewers over 50 has increased by 85% since 2016

“ Touche not at my post””: A show that mostly appeals to older viewers

The presenter of “Touche pas à mon post”, Cyril Hanouna, at the final of the Greenweez Paris Premier Padel Major. — Loic BARATOUX

This image of a youth program sticks to him; the skin. And yet, Don’t touch agrave; mon poste, presented by Cyril Hanouna on C8, mainly attracts the oldest viewers, according to data that Le Mondegathered. Between the start of the 2016 school year and the 2022 school year, the share of viewers aged over 50 has increased. by 85% with 275,000 of them six years ago, compared to 509,000 this year.

Even if on the whole, television seems to be more and more a privileged medium. by older people, the figures are confirmed in detail: people aged 60 and over are 171% more numerous in front of the Canal+ group program than in 2016. While the proportion of people aged 70 and over has increased; of 528%.

At the same time, the proportion of young viewers has fallen. Viewers between the ages of 25 and 25 49 years old represents only 9.2% in 2022, compared to 10.7% in 2016. Finally, for the category “pupils and students” went from 215,000 individuals to 99,000 in six years, a decline of 54%.


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