Cyprus-based TheSoul Publishing has announced its acquisition of a majority stake in Mediacube, a certified partner of YouTube and Meta that provides fintech solutions to nearly ten thousand creators across 132 countries.
The deal was jointly announced by TheSoul Publishing CEO Arthur Mamedov and Mediacube CEO Michael Bychenok.
The announcement pointed out that “over the last decade, Mediacube has become a game-changer in the creator economy and a market standard for creator finances, providing tools that empower creators to effortlessly manage and maximise their earnings on YouTube and Facebook”.
The offering, the announcement continued, includes flexible payouts, early payments and creator advances.
According to the company, this acquisition is part of TheSoul Publishing’s ongoing strategy to create an integrated multi-platform creator ecosystem.
By combining the expertise of both companies, they aim to provide creators with an unparalleled array of tools and services designed to enhance content creation, expand global reach, foster business growth, and streamline financial management.
This move follows TheSoul’s 2022 acquisition of Underscore Talent, a talent management company recognised for its diverse and successful creator base.
TheSoul Publishing further stated that it “has long been at the forefront of digital content innovation, generating 30 billion social media views monthly across its entertainment brands”.
With a proprietary suite of technologies that optimise analytics, content creation, and distribution, TheSoul plans to integrate Mediacube’s fintech tools into its offerings.
The company said that this will enable it to create a unique and vertically integrated solution for creators at various stages of their careers.
“Our vision for TheSoul is rooted in an ecosystem approach,” said Mamedov.
“We make sure we deeply understand the market, its dynamics, and all its moving parts,” he added.
He explained that “this allows us to craft a value proposition that supports creators at every stage of their journey”.
In addition, Mamedov said “our goal is for TheSoul to become a leading business platform for media, amplifying the voices of creators and top brands”.
Meanwhile, Mediacube CEO Bychenok said that “Mediacube has simplified money management for creators worldwide and has built a very competitive offering of financial tools”.
“Now, through this partnership with TheSoul Publishing, we know we’re taking our fintech solutions even further,” he added.
“Merged with TheSoul’s advanced technology, infrastructure, and distribution capabilities, our combined efforts have already started to unlock unseen opportunities for both our companies and for creators globally. This is a case where 1+1 will be 11,” Bychenok concluded.
