The company chose a group Goldman Sachs As an advisor on the potential sale of Kayali Perfume.
The deal is expected to pave the way for fragrance and cosmetics brands to chart an independent path, according to Bloomberg.
The proceeds from any sale would allow the founders to buy out private equity fund TSG Consumer Partners, which took a minority stake in Huda Beauty in 2017.
Discussions are still in their early stages and plans for the fragrance division may change.
It is worth noting that the brand Huda Beauty Founded in 2013 by blogger Huda Kattan and her sisters Mona and Alia, the company has been valued at over $1 billion in the past and carries over 100 products online, ranging from false eyelashes to lip gloss and skincare products.
