This investment is in partnership with a company Farm Frites Specialized in the field of cultivation and production of frozen fried potatoes, it comes after the strong partnership that extended between the two companies in Egypt for more than three decades, thus strengthening the group’s existing partnership with Farm Frites and raising it to new heights.
This $100 million investment is a strategic step in line with the objectives of the Kingdom of Saudi Arabia’s Vision 2030 and its plans, which aim to diversify investments and the Kingdom’s economy and contribute to enhancing its food security by supporting local manufacturing activities and creating new job opportunities for Saudis and local potato farmers.
This will also enable Investment Agricultural Industrialization and Growth Company expands its presence in Saudi market The Americana Group has been active in it for more than two decades, operating two factories in the city of Jeddah.
On this occasion, he said Muhammad Al-AbbarChairman of the Board of Directors of the Kuwait Food Company (Americana): “We are very excited to start construction work on our new frozen French fries production plant in Saudi Arabiain partnership with Farm Frites Company, whose partnership with them extends for more than 3 decades since our beginning in Egypt in 1988. We are very proud to consolidate this long-term partnership by cooperating together on this project to contribute to achieving the goals of the Kingdom of Saudi Arabia’s Vision 2030 and enhancing the size of the food industry in it. This project comes as a result of the joint efforts made by a group of the most prominent government bodies and institutions and partners, including the Ministry of Investment, the Ministry of Environment, Water and Agriculture, the Ministry of Industry and Mineral Resources, and the Saudi Authority for Industrial Estates and Technology Zones “MODON”, all of which contributed to enabling us to expand our business to new horizons.” .
For his part, Pete De Bruin, owner and Chairman of Farm Frites Company, commented: “In continuation of our partnership and the successes we have achieved over more than 30 years, we are pleased to cooperate again with the Americana Group in this strategic project, while we are present in more than 100 Country around the world, the Kingdom of Saudi Arabia ranks fifth among our largest markets in the world, which reinforces our commitment to expanding the scope of our business in the Middle East and North Africa region and contributing to the diversification of The Saudi economy and its development, while we continue our commitment to developing the food industry sector at its various stages, starting from agriculture and logistics services, to contributing to enhancing the additional value of our customers.”
The new factory will be established on an area of more than 100,000 square meters, and will be equipped with the latest equipment and modern technology to produce frozen French fries and other potato products. The factory is scheduled to open during the first quarter of 2026, and its total production capacity during the first phase will reach 70,000 tons. Metric, with plans to expand it in the future.
This factory, upon its completion and the start of its operations, will represent the second joint project between the Americana Group and Farm Frites, making the two companies the largest producer of frozen French fries in the Middle East and North Africa.
Commenting on this announcement, Mohamed Safwat Mustafa, General Manager of the Agricultural Growth Company for Industry, said: “Through this project, we aim to establish a factory with international specifications and technologies in the heart of the Kingdom, and we look forward to serving more customers at the local and international levels by providing them with a variety of Frozen French fries products are proudly made in the Kingdom of Saudi Arabia. This new factory also reflects our firm commitment to achieving the highest standards of quality and innovation and contributing to the Kingdom’s full potential in this field.”
