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Opened today Thai Food Festival 2024a vibrant and active celebration that aims to promote and showcase authentic Thai cuisine and culture in the UAE. The prestigious event, held under the theme “Authentic Thai flavour, now on our table“A collaborative initiative organised by the Thai Trade Centre Dubai, the Department of International Trade Promotion, Ever Spring Food & Beverage Trading and Choithrams Supermarket.
With the global demographics shifting and the world population expected to grow from 8 billion to 10 billion by 2050, the food industry must adapt to meet this growing demand for food. In response, the UAE has taken proactive steps to ensure food security and implement flexible measures to address this potential shortage. With its agricultural diversity and advanced food processing technologies that have put it at the forefront of this crucial sector, Thailand has earned the title of “World Kitchen“Prestigious. Its major exports such as rice, vegetables, fruits and cassava highlight Thailand’s importance as a global food supplier.
Confirmed His Excellency Mr. Suriyat ChasumbatAmbassador of the Kingdom of Thailand to the United Arab Emirates“There is a remarkable close relationship between global food security and the exceptional quality of Thai food products,” he said. Thailand’s robust food policy has seen it become the world’s 15th largest food exporter, with food exports worth 1.36 trillion baht in 2022, a significant 22.7% increase from the previous year.
The Thai government, through the Department of International Trade Promotion, seeks to develop Thai culinary arts as a form of Soft powerby sharing the vibrant flavours and rich cultural heritage of Thailand with the UAE and the wider world. In this regard, he stated, Mr. Pettichai Ratananaca CEO of Thai Trade Centre Dubai, said: “We invite everyone to join the journey ahead at the Thai Food Festival 2024.” And don’t forget to attend the festival “The authentic flavour of Thailand, now on our table”
Will be held Thai Food Festival In the period from September 13 to September 22, 2024 In all 19 Choithrams branches in the UAE. This initiative aims to achieve several main objectives, which are:
- Significantly increasing customer interest in Thai food and boosting the growing demand for Thai food and beverages in the UAE market.
- Raising consumer awareness of the wide variety of Thai food and beverage products available in local markets.
- Successfully promote Thai dishes and recipes to a wider audience, enriching their understanding and appreciation of Thai culture.
The festival will include distinctive cooking shows presented by well-known and certified chefs. SELECT Thai, in addition to tasting authentic Thai cuisine and learning valuable information about the health benefits of various Thai recipe ingredients. Moreover, consumers will be able to purchase high-quality Thai food products at special promotional prices, allowing them to taste the delicious flavours of Thailand in their homes.
Experience the exquisite flavours and aromas of Thailand and explore the captivating heritage of Thai cuisine at the Thai Food Festival 2024. Join us to celebrate the culinary arts that Thailand has to offer at a Choithrams branch near you!
For more information:
Thai Trade Centre Dubai: Our Facebook Page- https://www.facebook.com/ThaiTradeCenterMENA/
Our Instagram page – https://www.instagram.com/thaitradecenterdubai/
