Artificial Intelligence is a fact, and, when combined properly and effectively with human intelligence, we can reap the maximum benefits.
This was the key takeaway from the World Media Intelligence Congress, organised by FIBEP, hosted in Limassol by Clip News, the leading media monitoring and analysis company in Greece and Cyprus.
FIBEP is the world’s media intelligence association, with over 130 corporate members from more than 60 countries.
Over October 23-25, 2024, experts, professionals, and industry leaders discussed the role of artificial intelligence in the media intelligence industry, focusing on issues such as disinformation, cybersecurity, data analysis, PR and Marketing, and strategic decision-making.
In a world where even real-time is not always fast enough, AI serves as a crucial partner in processing big data, identifying trends, and reducing noise. Combined with human experience and intelligence, it leads the media intelligence industry into a new era, with immediate and high-quality monitoring and analysis services.
“This is our main philosophy at Clip News. We recently announced the creation of our own AI tools, based on Greek language models. With our long-standing experience in delivering top-notch analysis services, we are well-positioned to effectively combine cutting-edge technology with the expertise of our analysts,” stated Theofilos Argyriadis, Clip News CEO.
The conference concluded with optimism for the future, emphasising that strategic investment in technology and adaptation to ever-changing conditions are crucial for success. The media intelligence sector is stable and resilient, despite the challenges it faces, and companies anticipate a positive trajectory, with a focus on technology, innovation, and employee upskilling.
Clip News remains committed to innovation and the continuous training of its personnel, with the ultimate goal of providing high-standard monitoring and analysis services
About Clip News
With more than 30 years of experience in Media Intelligence, Clip News is the leading company in its industry, offering Monitoring and Media Analysis services from all media – online and offline – in Greece and Cyprus, as well as globally as a proud member of FIBEP.
Additionally, Clip News’ membership in AMEC (International Association for Measurement and Evaluation of Communication) ensures the accuracy of publicity and communication measurement and evaluation. Clip News combines the use of Machine Learning and A.I. technologies with the expertise of its analysts, thus providing valuable insights to its subscribers.
About FIBEP
FIBEP is the world’s media intelligence association with over 130 corporate members from more than 60 countries. The association and its members are focused on providing globally driven, enterprise-scale solutions in the fields of media monitoring, media analysis, PR distribution and journalist databases, as well as consulting services and SaaS platforms.
